Blog
Guides and analysis on remnant inventory, banner monetization, and AI in ad tech — from the team building AdBunny.
A week by week countdown for US publishers to prepare ad stacks before Black Friday and Cyber Monday 2026, including change freezes, floors, speed, and remnant inventory.
A plain English breakdown of how website ad revenue is calculated, with worked examples showing how pageviews, fill rate, and eCPM combine into real earnings.
Ad networks explained for publishers, how they work, the main types, how revenue sharing works, and what to check before choosing one.
Header bidding explained for publishers, how it works, client side vs server side setups, Prebid, benefits, drawbacks, and where it fits in a modern ad stack.
ads.txt explained for publishers, what the file does, how each line is structured, how to set it up step by step, and common mistakes that cost revenue.
CTR explained in full, how it's calculated, what counts as a good click through rate, what actually affects it, and why it matters differently for publishers than advertisers.
CPM explained in full, how it's calculated, what counts as a good CPM, what affects it, and how publishers should think about this core ad metric.
Ad exchanges explained in plain terms, how they connect publishers and advertisers, how they differ from ad networks, and what publishers should know about them.
Ad servers explained for publishers, what they do, how they differ from SSPs and ad networks, and how they fit into a programmatic ad stack.
Real time bidding explained step by step, how the auction actually happens in milliseconds, and what publishers need to know about how RTB affects their revenue.
DSP and SSP explained in plain terms, how they work together with ad exchanges to power programmatic advertising, and why publishers should care about both.
Fill rate and eCPM explained in plain terms, how each is calculated, why they need to be read together, and what healthy benchmarks look like for publishers.
Why contextual advertising is growing rapidly again in 2026, what's driving the shift back from behavioral targeting, and what it means for publisher revenue.
Why curated PMPs are becoming the standard way advertisers buy programmatic inventory in 2026, and what the shift means for publisher revenue.
Why advertisers are moving from viewability to attention metrics in 2026, what attention actually measures, and what it means for publisher ad revenue.
How ad fraud and invalid traffic actually affect publishers in 2026, including domain spoofing, MFA sites, and practical steps to protect revenue and reputation.
Seven warning signs that your programmatic remnant inventory is earning far less than it should, and what each one actually indicates about your ad stack.
A practical Q4 playbook for US publishers, covering the holiday shopping calendar, CPM seasonality, and how to prepare your ad stack before demand peaks.
A look at where US programmatic advertising is heading in 2026, from CTV growth to AI driven optimization and first party data, and what it means for publisher revenue.
How much of a publisher's total ad revenue typically comes from remnant inventory, what drives that share up or down, and how to capture more of it.
Remnant and premium ad inventory compared side by side, covering pricing, targeting, sales process, and how publishers should approach monetizing each.
An illustrative case study walking through how a mid sized publisher increased ad revenue by fixing fill rate, viewability, and remnant inventory, without growing traffic.
Ten common ad revenue myths publishers still believe, and what's actually true about fill rate, ad density, viewability, and remnant inventory.
CPM, CPC, and CPA pricing models explained, how each pays publishers differently, and which tends to work best depending on traffic and content type.
Looking beyond Google AdSense? A guide to alternative and complementary ad monetization options for publishers, and where each fits best.
A complete, practical guide to increasing website ad revenue, covering placement, demand partner mix, fill rate, viewability, and remnant inventory.
A guide to choosing ad networks as a small publisher or blogger, covering traffic thresholds, revenue share models, and what to check before signing up.
A beginner friendly explanation of programmatic advertising, how it works, the key players involved, and what it means for publishers monetizing a website.
A practical guide to monetizing remnant ad inventory, plus a categorized list of adtech networks and platforms publishers commonly use to fill the gap.
How publishers can monetize video content effectively in 2026, from in stream and out stream formats to CPMs, viewability, and common setup mistakes.
How publishers can build and monetize first party data as third party cookies phase out, without over investing in infrastructure they don't need yet.
The five most common ad monetization mistakes publishers make, from misconfigured price floors to neglected remnant inventory, and how to fix each one.
How ad blockers affect publisher revenue, why blanket anti adblock tactics often backfire, and practical ways to recover monetization without hurting user experience.
Header bidding and waterfall monetization compared, how each works, where they fall short, and how AI-driven optimization fills the gap for remnant inventory.
A publisher's comparison guide to remnant ad inventory monetization approaches in 2026, static networks, ad exchanges, and AI-driven platforms like AdBunny.
Learn what remnant ad inventory is, why it goes unsold, and how AI-driven tools turn empty ad slots into reliable revenue — with no conflict to your existing ad stack.
One tag, zero conflict with your existing ad stack.
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