Legal

Privacy Policy

Effective Date: 7 October 2026

Last Updated: 7 October 2026

AdBunny (“AdBunny”, “we”, “us”, or “our”) is a programmatic advertising and publisher monetization platform operated by Rasvik Ventures Private Limited.

This Privacy Policy explains how we collect, use, process, disclose, and protect information when you visit www.adbunny.in, communicate with us, use our services, or interact with websites, applications, or digital properties that use AdBunny advertising technology.

We are committed to handling personal data responsibly and in accordance with applicable privacy and data protection laws.

1. Scope of This Privacy Policy

This Privacy Policy applies to:

  • Visitors to www.adbunny.in.
  • Publishers, advertisers, demand partners, technology partners, and other business partners interacting with AdBunny.
  • Users who visit websites or digital properties where AdBunny advertising technology, JavaScript tags, VAST tags, or related advertising services are implemented.
  • Individuals who contact us through forms, email, meetings, or other communication channels.

Depending on the circumstances and applicable law, AdBunny may act as a data controller, Data Fiduciary, processor, service provider, or similar entity in relation to personal data.

Publishers using AdBunny technology may have their own privacy policies and privacy obligations. Users should also review the privacy policy of the website or application they are visiting.

2. Information We Collect

A. Information You Provide Directly

When you contact AdBunny, request a demo, enter into a partnership, submit a form, or communicate with us, we may collect information such as:

  • Name
  • Business email address
  • Telephone number
  • Company name
  • Job title
  • Website or application URL
  • Business address
  • Publisher or advertising requirements
  • Traffic and inventory information
  • Billing and payment information, where applicable
  • Information contained in communications with us

B. Website Usage Information

When you visit www.adbunny.in, we may automatically collect technical information such as:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Referring URL
  • Pages visited
  • Date and time of access
  • General geographic location derived from IP address
  • Website interaction information
  • Cookie or similar technology identifiers

C. Advertising and Programmatic Data

When AdBunny technology is implemented on a publisher's website, application, or digital property, we and our advertising partners may process information associated with an advertising request.

This may include:

  • IP address
  • Browser and user-agent information
  • Device type
  • Operating system
  • Cookie identifiers or similar online identifiers
  • Advertising identifiers, where applicable
  • Page URL
  • Referrer URL
  • Ad placement or ad-unit information
  • Screen or browser characteristics
  • Timestamp
  • Approximate geographic location
  • Advertising request and response information
  • Bid and auction information
  • Impression, click, viewability, and performance information
  • Consent or privacy preference signals
  • Invalid traffic, fraud prevention, and security signals

We do not intend to collect information such as passwords, financial account credentials, health information, biometric information, or other sensitive personal information through our advertising technology.

We do not intentionally use sensitive personal information for personalized advertising.

3. How We Use Information

We may process information for purposes including:

Advertising and Monetization

To:

  • Deliver and display advertisements.
  • Conduct programmatic advertising auctions.
  • Match advertising opportunities with available demand.
  • Optimize publisher advertising revenue.
  • Measure advertising impressions, clicks, and performance.
  • Perform frequency management and campaign delivery.
  • Support contextual and, where legally permitted, personalized advertising.

Service Operations

To:

  • Operate and maintain AdBunny services.
  • Integrate publisher inventory.
  • Manage publisher, advertiser, and partner accounts.
  • Monitor technical performance.
  • Diagnose errors and integration issues.
  • Improve our technology and products.

Fraud and Invalid Traffic Prevention

We may use information to:

  • Detect invalid traffic.
  • Identify fraudulent activity.
  • Protect publishers and advertising partners.
  • Prevent automated or malicious activity.
  • Maintain advertising quality.
  • Enforce our contractual and platform requirements.

Analytics and Measurement

We may use aggregated or individual-level information, where permitted, to understand:

  • Advertising performance.
  • Fill rates.
  • Inventory quality.
  • Website traffic.
  • Service performance.
  • Product usage.

Business Communications

We may use contact information to:

  • Respond to enquiries.
  • Provide demonstrations.
  • Communicate with publishers and business partners.
  • Provide technical or account support.
  • Send service-related notifications.
  • Conduct legitimate business development and marketing activities where permitted by law.

Legal and Compliance Purposes

We may process information where necessary to:

  • Comply with legal obligations.
  • Respond to lawful government or regulatory requests.
  • Prevent fraud or misuse.
  • Establish, exercise, or defend legal claims.
  • Enforce agreements.
  • Protect AdBunny, our partners, users, or third parties.

4. Cookies and Similar Technologies

AdBunny and our technology or advertising partners may use technologies such as:

  • Cookies
  • Pixels
  • Web beacons
  • Tags
  • Local storage
  • Advertising identifiers
  • Server-side identifiers
  • Similar technologies

These technologies may be used for advertising delivery, measurement, reporting, security, fraud prevention, frequency management, consent management, and advertising personalization where permitted.

Third-party advertising technology providers may place or read cookies or use IP addresses, pixels, web beacons, device identifiers, or similar technologies when advertisements are served.

Where required by applicable law, cookies and similar technologies used for advertising or personalization will be subject to appropriate consent or opt-out mechanisms.

Users can also control certain cookies through their browser settings.

5. Programmatic Advertising Partners

AdBunny works with publishers, advertisers, demand-side platforms, supply-side platforms, ad exchanges, ad servers, measurement providers, fraud-prevention providers, and other advertising technology companies.

Advertising partners may receive information associated with an advertising opportunity where necessary to:

  • Evaluate an advertising request.
  • Submit or evaluate a bid.
  • Deliver an advertisement.
  • Measure advertisement performance.
  • Prevent fraudulent or invalid traffic.
  • Meet regulatory or contractual requirements.

Our advertising ecosystem may include services provided by Google and other programmatic advertising partners.

These third parties may process information according to their own privacy policies and applicable contractual requirements.

6. Google Advertising Services

AdBunny may use or facilitate advertising demand delivered through Google advertising products, including Google Ad Manager and related programmatic advertising services.

Google and its advertising technology partners may use cookies, IP addresses, web beacons, advertising identifiers, and similar technologies in connection with advertising delivery, measurement, personalization, security, and fraud prevention.

Information about how Google uses information from websites and applications using its services is available through Google's privacy and advertising documentation.

Publishers working with AdBunny remain responsible for implementing appropriate privacy disclosures and consent mechanisms required for their websites, applications, and users.

7. Consent Management

Where required by applicable privacy laws, personalized advertising and certain cookies or identifiers will only be used after obtaining the necessary consent or another legally permitted basis.

For traffic from jurisdictions such as the European Economic Area, United Kingdom, and Switzerland, publishers may be required to implement an appropriate Consent Management Platform (“CMP”) and transmit applicable consent signals to AdBunny and advertising partners.

AdBunny may process privacy signals including consent strings, opt-out signals, or other privacy preference information transmitted by publishers or their CMP providers.

Publishers integrating AdBunny are responsible for collecting and communicating legally required user choices to us.

8. Legal Basis for Processing

Depending on the applicable jurisdiction, we may process personal data based on:

  • Consent.
  • Performance of a contract.
  • Compliance with legal obligations.
  • Legitimate interests, where permitted.
  • Security and fraud prevention.
  • Other lawful bases permitted under applicable privacy legislation.

Where consent is the applicable legal basis, individuals may withdraw their consent subject to applicable law.

9. Information Sharing

We may disclose information to:

  • Publishers
  • Advertisers
  • Advertising exchanges
  • Demand-side platforms
  • Supply-side platforms
  • Advertising networks
  • Technology providers
  • Analytics and measurement providers
  • Fraud and invalid-traffic prevention providers
  • Cloud hosting and infrastructure providers
  • Professional advisers
  • Payment or accounting providers
  • Government authorities where legally required
  • Potential acquirers or successor entities in connection with a merger, acquisition, financing, restructuring, or sale of business assets

We require service providers handling information on our behalf to process information appropriately and subject to applicable agreements.

10. International Data Transfers

Because programmatic advertising operates internationally, information may be processed or transferred to servers, service providers, and advertising partners located outside your country.

Where required by applicable law, we take appropriate measures to protect personal data transferred internationally, including contractual safeguards or other legally recognized transfer mechanisms.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

  • Operating our advertising services.
  • Maintaining business relationships.
  • Advertising measurement and reporting.
  • Fraud prevention.
  • Security.
  • Accounting.
  • Contractual obligations.
  • Dispute resolution.
  • Compliance with legal requirements.

Retention periods may vary depending on the type of information, our role in processing the information, and applicable legal or contractual requirements.

We may retain aggregated, anonymized, or de-identified information for longer periods where it no longer reasonably identifies an individual.

12. Data Security

We use reasonable administrative, organizational, technical, and security measures designed to protect information from:

  • Unauthorized access.
  • Loss.
  • Misuse.
  • Alteration.
  • Unauthorized disclosure.
  • Destruction.

However, no internet transmission, information system, or electronic storage method can be guaranteed to be completely secure.

13. Your Privacy Rights

Depending on where you reside and applicable privacy law, you may have rights regarding your personal data.

These may include the right to:

  • Request access to personal data.
  • Request information regarding how personal data is processed.
  • Request correction of inaccurate information.
  • Request deletion or erasure.
  • Withdraw consent.
  • Object to certain processing.
  • Restrict certain processing.
  • Request portability of applicable information.
  • Opt out of certain targeted advertising.
  • Opt out of certain sales or sharing of personal information.
  • Lodge a complaint with an applicable regulatory authority.
  • Nominate another individual to exercise certain rights where permitted under applicable law.

Privacy rights vary by jurisdiction and may be subject to legal exceptions.

To submit a privacy request, contact us at info@adbunny.in.

We may need to verify your identity before processing certain requests.

14. India Privacy Rights

Where applicable, personal data relating to individuals in India will be handled in accordance with applicable Indian privacy and data protection requirements, including provisions of the Digital Personal Data Protection Act, 2023 and applicable rules.

Individuals may have rights available to them under applicable Indian law, including rights relating to access to information, correction, erasure, grievance redressal, withdrawal of consent, and nomination, subject to applicable law.

15. European Economic Area, United Kingdom and Switzerland

Where European or UK privacy laws apply, individuals may have additional rights regarding their personal data.

Where required, advertising-related cookies, identifiers, or personalized advertising will be processed according to appropriate consent signals.

Users may withdraw or modify advertising consent through the consent-management interface provided by the website or application they are visiting.

Publishers using AdBunny are responsible for implementing an appropriate CMP and collecting legally required choices from their users.

16. United States Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.

Depending on the applicable legislation, these rights may include:

  • Knowing what personal information is collected.
  • Accessing personal information.
  • Correcting inaccurate information.
  • Deleting personal information.
  • Obtaining a copy of certain information.
  • Opting out of targeted advertising.
  • Opting out of the sale or sharing of personal information.
  • Limiting certain uses of sensitive personal information.
  • Appealing certain decisions regarding privacy requests.

Certain disclosures made within the digital advertising ecosystem may be considered a “sale” or “sharing” under some U.S. privacy laws even when no monetary payment is exchanged for personal information.

Where legally required, users may exercise applicable opt-out rights.

17. Global Privacy Control

Where required under applicable law and technically supported, we may recognize legally valid browser-based privacy preference signals such as Global Privacy Control (“GPC”).

The effect of these signals may vary depending on the user's jurisdiction and applicable privacy legislation.

18. Children's Privacy

AdBunny's business services are intended for businesses and professional users and are not directed toward children.

We do not knowingly collect personal information directly from children through www.adbunny.in.

Publishers using AdBunny advertising technology are responsible for ensuring that their websites or applications comply with applicable children's privacy and advertising laws, including obtaining parental consent where legally required.

Publishers should not transmit information to AdBunny that they know has been collected from children in violation of applicable law.

19. Publisher Responsibilities

Publishers implementing AdBunny advertising technology are responsible for:

  • Maintaining an appropriate privacy policy.
  • Providing legally required disclosures regarding advertising technologies.
  • Obtaining consent where legally required.
  • Providing mechanisms for users to exercise privacy choices.
  • Correctly transmitting consent and privacy signals.
  • Complying with applicable children's privacy rules.
  • Ensuring they have the right to make inventory available for monetization.
  • Complying with applicable advertising-platform and data-protection requirements.

AdBunny may rely on privacy and consent signals transmitted by publishers and their consent-management platforms.

20. Third-Party Websites

Our website or services may contain links to websites, services, or privacy documentation operated by third parties.

We are not responsible for the privacy practices of independent third parties.

We encourage users to review the privacy policies of any third-party services they interact with.

21. Business Transfers

If AdBunny or Rasvik Ventures Private Limited is involved in a merger, acquisition, restructuring, financing, asset sale, or similar transaction, information may be transferred as part of that transaction, subject to applicable law.

22. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

  • Changes to our services.
  • New advertising technologies.
  • Changes to our partners.
  • Regulatory developments.
  • Changes in applicable law.

When we make material changes, we will update the Last Updated date at the top of this Privacy Policy and provide additional notice where legally required.

We encourage users and business partners to review this Privacy Policy periodically.

23. Contact Us

If you have questions about this Privacy Policy, AdBunny's privacy practices, or wish to exercise applicable privacy rights, please contact us:

AdBunny

Operated by Rasvik Ventures Private Limited

Website: www.adbunny.in

Email: info@adbunny.in

Registered Address:

14 A, Defence Colony
Agra – 282001
Uttar Pradesh, India

Grievance & Privacy Contact

Name: Abhay

Designation: CTO / Co-Founder

Email: info@adbunny.in

You may contact the above representative regarding privacy requests, personal data concerns, grievance redressal, correction or deletion requests, consent withdrawal, or questions regarding our data-processing practices.

We will review and respond to legitimate privacy requests in accordance with applicable law.